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Deep Freeze Lab #01: Hot Honey Pepperoni Crunch

Hot Honey Pepperoni Crunch

When we made the decision to go frozen, we didn’t just want to make “another frozen pizza.”

We wanted to build a lab.

A place to test bold ideas.
A place to experiment.
A place to push what frozen pizza can be.

That’s how Hot Honey Pepperoni Crunch was born.


The Idea

Pepperoni has always been king.

But we kept asking — what happens when you add contrast?

Sweet.
Heat.
Crunch.

So we started testing.

Cup-and-char pepperoni for crisp edges.
Crushed chili flakes for bite.
A side of hot honey to drizzle after bake.

The result?

A pizza that hits sweet, spicy, crispy, and classic — all at once.

—>Order it Now.


Why It’s a Founders Drop

The Deep Freeze Lab isn’t for mass production.

It’s where we:

  • Test limited flavours
  • Produce small batches
  • Gather real feedback
  • Decide what deserves a permanent spot

Hot Honey Pepperoni Crunch is our first official Lab Drop.

And it’s available exclusively to Founders.


What Makes It Different

• Crispy cup-and-char pepperoni
• Balanced chili heat
• Hot honey drizzle packet
• Built specifically for oven-finish crisp

This isn’t grocery-store frozen pizza.

This is product development in motion.


What Happens Next?

—>Order it Now. Once this batch sells out, it’s gone.

Founders will vote on whether it stays, evolves, or disappears.

That’s the lab.🍕

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